Alibaba's Qwen3.7-Plus supports text, video and imagery inputs at low cost of $0.4/$1.6 per 1M token — but it's proprietary

Alibaba this week released Qwen3.7-Plus , the latest AI large language model (LLM) in its globally beloved and increasingly expansive Qwen family, boasting more multimodal capabilities and a 60% lower cost than the prior, text-only Qwen3.7-Max model released just weeks ago. However, like its immediate predecessor Qwen3.7-Plus is available only under a "closed" commercial license via proprietary application programming interfaces (API) and Qwen Chat. That marks a big departure from the Qwen strategy to date, which was focused mainly on releasing powerful,near state-of-the-art open source models. Those enterprises and users who relied on the open source Qwen models — among them, U.S. giants such as Airbnb — will no doubt be disappointed to see that Alibaba is going closed for its newer releases. Still, the model is worth a look because of its low cost and high performance on multimodal tasks like creating enterprise-grade visuals or analyzing video, imagery and screenshots, which Qwen3.7

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