Apple's Stock Could Be On The Verge Of A Major AI Breakout After WWDC, Says Top Investment Bank— But One Key Challenge Remains

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Apple Inc. stock could see a significant surge following the Worldwide Developers Conference (WWDC), scheduled from June 8 to June 12, said Morgan Stanley.

The bank suggested that the “AI winner” narrative has been a key turning point for numerous stocks since 2023, and the WWDC 2026 could instigate a similar shift for Apple, The Street reported on Wednesday, citing a research note.

Morgan Stanley said Apple’s AI efforts have played only a minor role in its investment story so far, with growth driven mainly by its products and services. That could change if Apple unveils a clearer vision for Siri and Apple Intelligence at the mega event.

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The firm expects WWDC to highlight a more conversational Siri with better contextual understanding and chatbot-like interactions, along with expanded Apple Intelligence features across iOS, macOS, and iPadOS. Morgan Stanley suggests that Apple’s privacy-centric approach and increasing collaborations with external AI providers could help set the company apart from competitors. The bank predicts that Apple’s stock could rally to $440 a share, though execution remains the key concern.

"If Apple can check these boxes, we believe the stock narrative should shift," the top bank said, and added, "Siri/Apple Intelligence 2.0 has the potential to become the ultimate AI resource offload and deliver a form of Agentic AI to the consumer at a lower cost than incumbents.”