Disney Plus offers 52% discount for new subscribers in October 2026

Disney+ is rolling out discount codes that shave 52 percent off the monthly fee for new subscribers who sign up in October 2026, Wired reported. The promotion is available through the Disney+ website and via partner platforms that have verified the codes. It applies to the standard streaming plan and can be combined with existing student offers, but it does not stack with other bundle discounts. The deal will expire at the end of the month, and Disney says it is limited to a set number of accounts.

The discount comes as Disney faces intensifying competition in the streaming market. Netflix, Amazon Prime Video and HBO Max have all raised prices in the past year, prompting price‑sensitive viewers to shop around. Disney’s own price hikes in 2023 and 2024 sparked backlash from families and college students, two groups that make up a large share of its subscriber base. To win back churned users and attract new ones, Disney is testing aggressive promotions in select regions. The company has also been bundling Disney+ with Hulu and ESPN+ for a higher‑priced package, but the new code targets customers who prefer the stand‑alone service.

To claim the 52 percent off, users must enter a unique code provided by a partner site, such as a university portal or a telecom provider, during the checkout process. The code is verified in real time, and only one discount can be applied per account. Early reports suggest the promotion could bring as many as 1.2 million new sign‑ups, according to market analysts. Consumer reaction has been positive, with social media users praising the steep savings and noting that the deal makes Disney+ competitive with rival services. Industry observers say the move may force other streaming platforms to launch similar limited‑time offers.

Disney has not disclosed whether the discount will be extended beyond October, but the company hinted that it will evaluate the campaign’s impact on subscriber growth and churn rates. If the promotion succeeds, Disney could use it as a template for future seasonal discounts or as leverage in negotiations with device manufacturers. The strategy underscores a broader shift in the streaming sector toward price experimentation as firms vie for audience attention in a crowded market.