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FIFA wants Jamal Musiala to forget about Dre (during the World Cup)

The organization isn't going to let a non-sponsor brand show up on the field. FIFA is known for having a strict policy about making sure brands, which aren't official sponsors and advertisers, don't appear on World Cup fields and stadium. For instance, it recently made sure that

FIFA wants Jamal Musiala to forget about Dre (during the World Cup)
Engadget โ€” 16 June 2026
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The organization isn't going to let a non-sponsor brand show up on the field.

FIFA is known for having a strict policy about making sure brands, which aren't official sponsors and advertisers, don't appear on World Cup fields and stadium. For instance, it recently made sure that Beats wasn't getting any free advertisement on the field and hadย Bayern Munich player Jamal Musiala literally cover the logo of his headphones with tape during warmup.

At FIFA's request, Jamal Musiala had to cover the logo of his Beats by Dre headphones with a tape strip before the Curaรงao game. FIFA is cracking down hard on brand logos at the World Cup โ€“ even the players have to hide logos if the companies are not official tournament sponsors... pic.twitter.com/PaAPBZYXP5

X user @iMiaSanMia posted a photo showing Musiala wearing headphones with a covered logo, reportedly atย FIFA's request, before Bayern's match againstย Curaรงao. If you haven't heard yet, FIFA also hadย Levi's cover its logo with a tarp at theย Levi's Stadium in Santa Clara, California, which is being calledย the San Francisco Bay Area Stadium for the World Cup. Levi's, of course, took advantage of the buzz around it and replaced its social media profile picture with a tarp-covered version of its logo.

While the Beats branding isn't showing up on the field, it's been popping up on a lot of football/soccer players' social media posts. In fact, it's been using the players to tease an unannounced over-ear headphones model, which could have customizable colors based on the variety we've seen so far.

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