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NEAโ€™s Tiffany Luck says enterprises are still figuring out their AI ROI

Tokenmaxxing was the hottest trend in Silicon Valley earlier this year, with CEOs encouraging employees to push AI usage as far as it would go. Then the bill came due. Uber reportedly blew through its annual AI budget in a few months, some companies cut Claude licenses for parts

NEAโ€™s Tiffany Luck says enterprises are still figuring out their AI ROI
TechCrunch โ€” 17 June 2026
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Tokenmaxxingย wasย the hottest trend in Silicon Valley earlier this year, with CEOs encouraging employees to push AI usage as farย as it would go.ย Then the bill came due. Uberย reportedly blewย through its annual AI budget in a few months, some companies cut Claude licenses for parts of their org, and Meta killed its internal leaderboard.ย  This tension between [โ€ฆ]

This report comes from TechCrunch. The story centres on NEAโ€™s Tiffany Luck says enterprises are still figuring out their AI ROI. Full coverage and background context is available at the original source. Readers seeking more detail on this developing topic are encouraged to follow updates from TechCrunch and related outlets covering this beat.

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