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'There's a World Cup happening?' Are Americans excited about the tournament?

There were wild celebrations throughout New York City, some fans standing on their cars on the streets of Manhattan, while thousands of miles away in Santa Monica roars could be heard from bars that lined the beach. But this wasn't for a World Cup game. This was for the New York

'There's a World Cup happening?' Are Americans excited about the tournament?
BBC Sport — 11 June 2026
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There were wild celebrations throughout New York City, some fans standing on their cars on the streets of Manhattan, while thousands of miles away in Santa Monica roars could be heard from bars that lined the beach.

But this wasn't for a World Cup game. This was for the New York Knicks as they staged a stunning comeback on Wednesday - the greatest in NBA Finals history - to beat the San Antonio Spurs.

It served as a reminder of what global football's most prestigious tournament is up against in the USA as the country's national team prepares to kick off against Paraguay.

Football - or soccer - does not hold the same level of love as sports such as basketball and American football in the USA and a recent poll has suggested half of Americans surveyed do not care about the tournament.

After a build-up dogged by political issues and expensive tickets, just how excited are people in the country for it?

This is the second time the USA has been a World Cup host of the men's tournament, having last done so in 1994.

That tournament had a significant and lasting impact on the football culture in the country, boosting its popularity and paving the way for the creation of Major League Soccer.

But fast forward more than three decades to the present day and excitement for the return of the World Cup on American soil does not yet appear to have really taken off.

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